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Why we start?

Because we crave something new, something fun, something better!

As fellow pet owners, we understand that Canada is likely the best place to shop for pet products. However, since we entered the pet industry a few years ago and learned more about the pet food industry, we discovered that there is still a lot of false marketing and the inclusion of strange fillers in our pets' diets. That's an absolute "no" for us. Furthermore, we noticed that most available offerings are incredibly similar to one another, and it's becoming monotonous. That's when the thought occurred to us, "Why not create our own brand?" And so, we embarked on this venture of starting a small business with the aim of making a difference in this industry.

What sets us apart?

0% Additives

Our products are crafted without any artificial colors, flavors, or sweeteners, using only fresh, wholesome ingredients. They are simply what they are.

0% Soy, Gluten, Grain

Soy, gluten, and grains don't really make sense in pet food, yet they are commonly used. Our products, on the other hand, do not contain any of these ingredients.

100% Human Grade

Handcrafted in a human food factory with human-grade ingredients, our treats contain no sugar or filler. They're safe for you, your kids, and your pets. Just remember to share!

100% Innovation

Making something new isn't easy; it requires us to establish a completely new supply chain for our innovative products. Despite the challenges, our dedicated R&D team continues to bring our other unique ideas to life.

What's Freeze Dry? And why?

Freeze drying, also known as lyophilization, is a process used to remove water from a substance while preserving its structure and properties.

Freeze drying is particularly advantageous because it retains the original shape, size, color, flavor, and nutritional content of the material. The process allows for long-term storage of perishable goods without the need for refrigeration, as the removal of water inhibits the growth of microorganisms and enzymatic reactions that can cause spoilage.

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What are you looking for?

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